Task 2
Write an essay about 400 words: Describing your thought on media use include photograph If you want.
What
is media?
Media
refers to various means of communication. There are few types of media such as
digital media, printed media and more. With seemingly endless forms of digital
media, from smartphones to tablets, is printed media slowly becoming redundant? As a
generation that relies heavily on technology and the internet, some may say
yes.
Argument
for Printed Media
Print
has been around for hundreds of years and well-established media houses have a
massive reader base, even if it is domestic. Print based media tends to be more
costly than advertising through digital media offerings. Digital media may
appear financially more viable at first but budgets can quickly get used up. Many
printing houses offer very competitive prices for leaflets, and brochures.
Argument
for Digital Media
However,
the rapid widespread influence of the internet and social media has left many
in the marketing world questioning what this spells for traditional print. Some
have even gone so far to ask, “Is print dead?” Most businesses only focused
their advertising efforts solely online in an effort to capitalize on the
extensive reach, cheap cost and convenience of the World Wide Web. Multimedia
communication is increasingly important because it conveys information quickly
and conveniently and also leaves a permanent record for review at a later time.
Since
the introduction of the tablet as a new digital medium, the device has been
flying off shelves. The tablet is fast becoming a common sight among digital
natives. Tablets have provided an easier way to read magazines digitally. The
flat sleek design of the gadget and flip-motion page animation has brought back
familiar aspects of printed media. But what online magazines truly value-add to
consumers is the ability to offer varied mediums as part of the digital
presentation that cannot be seamlessly executed on paper.
Marketing
Trends
Facebook:
There are 500 million users on facebook, a social networking site which
businesses are using to connect to their audience.
Twitter:
Many businesses recognize that they must engage in dialogue with their market
and communicate in real-time with business news and offers.
Conclusion
Print
and digital media triumph in areas where the other is lacking.
Thus, when used
in conjunction, they would complement the failings and strengths of each
medium. Print has its boon in its tangibility, high level of engagement and
superior brand recognition. Print is also considered to have higher credibility
as compared to digital media. However, digital media’s forte lies in multimedia
storytelling, low cost ads and its wide audience reach.
(422 words)
