Week Two// Task Two: Media Use in Social Groups

Task 2

Identify at least four social/cultural groups and what media you think they use.

As we know, different social group uses different media facilities. Social groups can be divided into 4 large groups. They are youngster, teenagers, adults, and elderly.

Youngsters: This group communicate with each other via electronic media and digital media such as sms/txt and mobile oriented social media tools. This segment loves video and anything text better be short. They are tending to be straight forward and they love electronic devices.

Teenagers: This group crosses over in a mix between Web-based and mobile usage. The most popular social media tool for this group is email, although we note a trend towards more use of Social Networking tools for communication. This group prefers Facebook or Twitter. Mobile usage of social tools seems to be around Twitter, Blackberry messenger or iPhone apps. This group also likes less text in blogs and on websites and enjoys video. Their content creation however, remains heavily text-oriented and very little use of video.

Adults: This group generally sticks to the Web (about 90% of the time) rarely using SMS/txt messaging. This group is likely to print and read a document on paper rather than a monitor. Some of them are more distrustful of social media and the content therein. Their approach to content creation is textual and rarely visual through video and images. But some of them are very up to date. They are exposed with the world of technology, which is affordable to them. As compared to teenagers, theirs tools or gadgets are more advance. For examples like smartphones or tablets (digital media) which includes tons of advance apps.

Elders: They fairly regular use of Social Media and this seems to be driven as the result of familial communications. New tools are not easily adopted and this age range is more politically conservative and traditional in their media consumption habits (radio, TV, print news.) The easiest way for them to communicate is to speak and write. Use of social tools seems to be on services like Facebook where they can work within a set framework. The use of social tools drops significantly as would be expected. Clearly there are generational preferences to the tools available.

Infographic: httpwww.community102.com